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Musk Deal Sparks Twitter Frenzy Again

By Tiara Maulana August 17, 2026
Musk Deal Sparks Twitter Frenzy Again - musk twitter
Musk Deal Sparks Twitter Frenzy Again

Elon Musk’s purchase of Twitter has sparked widespread concern and doomscrolling among users, with many fearing the platform’s future under his ownership. As the world’s richest man, Musk has a history of generating controversy and inspiring mass dread, which could be detrimental to Twitter’s reputation.

Musk’s management of Tesla has been marred by reports of safety issues and questionable business practices, and he has repeatedly tried to limit the free speech of employees, journalists, and customers. His frequent use of Twitter to promote his interests and shape his personal image has also raised eyebrows.

On Monday, news broke that Musk’s $44 billion proposed buyout of Twitter was unanimously approved by the company’s board of directors. In a statement, Musk said, “Free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated.”

Many users were less than welcoming, with some expressing concerns about Musk’s track record and the potential implications for Twitter. A senior reporter tweeted, “There are plenty of models for where this site is likely headed. I’m on those sites all day. I cover extremism and lies for a living. You’re not gonna like it.”

Musk’s purchase of Twitter has also raised concerns about his leadership style and values. A journalism professor said, “All this time I’ve been saying Twitter was broken, I hadn’t really thought of how much worse it could get.” Comedian Lee Camp tweeted, “Let’s hope Musk treats Twitter far better than he treats his workers, or the environment, or the animals he’s implanting with neuralink, or the countries he supports coup’ing, or anyone who gets in his way.”

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Twitter has long been dogged by complaints about widespread harassment, hate speech, misinformation, and bots. The platform’s digital atmosphere has become increasingly toxic, with many users expressing concerns about the potential consequences of Musk’s ownership.

As a result, doomscrolling has become a major concern, with many people spending excessive time online reading about the latest developments and updates. This phenomenon has significant negative costs, including negatively affecting mental health, well-being, sleep, and overall productivity.

From a business perspective, the deal is good for existing shareholders of Twitter, who will be paid $54.20 a share, a 38% increase over its closing price of $39.31 on April 1.

The situation continues to unfold.

One thing is clear: the future of Twitter under Musk’s ownership is uncertain, and the potential consequences of his leadership will be closely watched by users, investors, and the wider public. The coming months and years will determine the direction of the platform and its impact on the world, as people consider how job disruption trends may affect their lives.

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