Among essentially the most financially deprived by the pandemic have been Millennials and Gen Z – two cohorts which collectively represent 40 per cent of the Australian population, and who are defined by a need for meaningful merchandise and affordability. Hill has noticed a continuation of the consumer trend toward sustainability, accountability, and narrative-driven sales. She emphasises that the answers to those questions are highly dependent on the location of the store and its customer profile. “For the previous couple of years, we’ve all heard that have is going to be the saviour of bodily retail – it was all… Read More